A Group with a Common Interest
Usually it's people with a common interest - a hobby, a job function or industry, or other common attribute. What they have in common willdictate how you communicate with them, how often you communicate them, where you look for prospects, and how you attract advertisers to them.
Sometimes it's something other than people - companies, brands or inventories aren't traditional "audiences", but can be treated in a remarkably simimilar manner.
No matter what your audience is, where they come from or how they behave, we will help to reach your quantity and quality objectives.